Located in the Heddon Street food quarter just off Regent Street in the heart of London, ICEBAR London challenged Apogee Graphics to achieve a world’s first and print directly onto ice to showcase the new menus at their iconic venue.
Apogee Graphics gladly accepted and set about using its Jetrix KX7 UV printer, one of only 6 in the UK, to reverse print bespoke menus in fine detail onto 3mm cast acrylic. By using multiple layers of white ink and varnish to ‘seal’ in the design and protect it against the elements, it was printed to withstand temperatures of -5% all year round. With numerous machine modifications and specifically manufactured ice, Apogee Graphics can now provide ice imagery to any size and thickness up to 100mm.
